Kart Factory originally opened its doors in August of 2007, introducing Orange County to the phenomenon of indoor kart racing. After several months of slow growth and lack of customers, Kart Factory was looking at alternative marketing methods that allowed for the highest ROI. A previous client referred Kart Factory to me and within no time I was on my way to Brea to develop an internet marketing campaign for this newly struggling business.

Since this was a new business with a limited budget, PPC and an extensive SEO campaign was out of the question. It was necessary to create a low budget and efficient marketing campaign to help develop the companies brand while producing results as soon as possible. After taking a look at the various possibilities and ways to develop the business I decided to focus on three forms of online marketing that would bring in traffic instantaneously.

1. Social Networking
2. Video Marketing
3. Discussion Board

By utilizing these three forms of marketing strategies traffic increased 50% within two weeks. Suprisingly the most beneficial and successful of the three campaigns was our discussion board advertising. Orange County is notorious for their love of cars, and as such comes all the various car clubs that need locations for their monthly and sometimes bi-monthly meets. What’s better than an indoor go karting facility, where individuals can race against eachother in Karts that travel up to 50 mph! In as little as one month Kart Factory had become the resident home for several Orange County car clubs, including Lotus, BMW, Porsche, and Scion as well as several motorbike clubs.